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Jelmar brand expands "Fight the Clean Fight" campaign to herald line expansion.
September 8, 2021
By: Christine Esposito
Editor-in-Chief
CLR has rolled out its first daily-use multipurpose cleaners, CLR Everyday Clean and CLR Active Clear. The brand, which is owned by Jelmar, has produced two new TV spots to support the launch. USDA Biobased-certified CLR Active Clear, which is formulated with active probiotics, delivers long-lasting results with up to 3 days cleaning power, according to the company. EPA Safer Choice-certified CLR Everyday Clean uses ingredients that are recognized as safer alternatives to traditional chemica...
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